Meet the Team

Sam Barzilay

Creative Director, Co-Founder

Currently serving as Creative Director of United Photo Industries, Sam Barzilay is also the co-founder of Photoville, a photographic gathering that has rapidly become among the largest and best-attended photography events in North America.

Dave Shelley

Creative Producer, Co-Founder

Hailing from Detroit, Dave is UPI’s Creative Producer and our resident Get-Things-Done. He works in all of Arts & Entertainment, including multiple stadium shows with the Rolling Stones, Super Bowl events, and the Tribeca Film Festival. He is also a long-time associate of The Wooster Group Theater Company.

Laura Roumanos

Executive Producer & Co-Founder

After graduating from the prestigious National Institute of Dramatic Arts, Laura left the land of koalas for the big apple, where she has worked with creatives behind the World Science Festival, VICE, St. Ann’s Warehouse, Spike Jonze, and Karen O, and partnered with 100+ entities, including Nat Geo and Instagram.

Todd Hershberger

Senior Project Manager

Todd is UPI’s Project Manager, Bob the Builder, and all-around Jack of all Trades. From raising a photo village and rigging gallery storage to remodeling a home: UPI asks, “Can he build it?” Yes, yes he can.

Jasmin Chang

Programming Manager

Jasmin is UPI’s expert coordinator for all lectures, events, and programs at Photoville, and heads the Photoville Education program every year. Additionally, she regularly works with various photographers from all over the world to produce and distribute their work.

Alexis Percival

Project Manager

Alexis is a Fine Arts photographer and Event Planner extraordinaire who puts the art in party. You can usually find her flexing her organizational muscles designing photo shoots, gallery shows, and wine events. UPI and Photoville provide a home base in which she can help make things happen.

Kisha Bari

Teaching Artist

Kisha is a Brooklyn-based photographer whose work has been published in The New York Times, Rolling Stone, NPR, Esquire, and GQ. After gaining recognition as a music photographer, she now specializes in creating powerful imagery that inspires social and political impact.

Viktor Koen

Design Director

Viktor holds a BFA from the Bezalel Academy of Arts & Design in Jerusalem, Israel and an MFA with honors from the School of Visual Arts in New York City. He currently serves on the faculty of the MFA Illustration and BFA Graphic Design departments at SVA.

Aislinn Curry

Line Producer

Aislinn is a key team member to both UPI and Photoville, and a freelance stage and production manager when not in a shipping container. Out of all the places she has worked, helping showcase photography in Brooklyn, NY is most certainly the one that makes her parents the proudest.

Nathan Bett

Teaching Artist

Nathan Bett is an artist and master beer drinker from the sandy shores of Lake Superior. When not hustling in the streets as a freelance photographer in Brooklyn and instructor for Canon, he enjoys long walks on the beach with his best girl and a couple of Tallboys.


Senior VP of Security Operations

Gilbert is UPI’s Senior VP of Security Operations, and he is extremely thorough at his job. As a maltese-pekingese-poodle mix, he loves to lay in the sun and bark at whoever’s not Sam, Dave, or Laura.

Joan Koo

Graphic Designer

Joan is UPI’s in-house designer who moved to the Big Apple and discovered, much to her relief, that there was much more to it than Times Square and Broadway shows. When not camped at her desk, you can usually find her perusing obscure cafés with her friends.

Krystal Grow

Editorial Producer

Krystal is a journalist, photo editor, and producer from Providence, Rhode Island. She organizes workshops for Photoville, and is always on the hunt for a good story, a great photo, and a new project to help organize and execute.

Kaitlyn Ellison

Social Media Manager

Kaitlyn Ellison is a community, content, and event manager who loves to explore and experiment. She’s built and supported creative spaces artists and designers to connect with their audiences for The Penumbra Foundation, Sextanworks, and the New Museum.

Click here for the full list of faces behind Photoville!